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3 Ways to Boost Social Media Engagement
#1: Crowdsource It’s a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a “new pool of cheap labor: everyday people using their...
View ArticleHere’s How Mobile Will Become More Intoxicating in 2013
Augmented reality will be big in 2013 Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile...
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Marketing Tips from Some of the Hottest Designs in Craft Beer
What turns us on to a beer before we can taste it? Well, the price, name and reputation could have something to do with it. But what really makes or breaks a purchase decision (in the pre-recognition...
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Mobile apps and push messaging drive engagement with attendees
We found this article and thought it would be great to share with you, even though it does not have to do with craft brewery, it shows how important and how fast the mobile marketing is happening....
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Big Franchise Taps Into Marketing Opportunity with Craft Beer
Better Burger, Better Brew Smashburger’s beer pairings continue to differentiate the brand. Smashburger cofounder Tom Ryan explains a craft beer and burger pairing at a recent Chicago event. Daniel P....
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Craft Beer Continues to Outpace Expectations
Craft beer industry posts double-digit growth, Boulder’s Brewers Association reports Contribution by Alicia Wallace Lindsay Kleinsasser enjoys a pint at Oskar Blues’ Tasty Weasel Tap Room in Longmont...
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